There are so many internet-viral beauty products out there, from a second-skin foundation to creamy blush, a peel-off lip stain, and beyond. Many of these popular products deserve the hype and have earned a permanent spot in my beauty routine as a result. However, I always leave room for other, more under-the-radar items. I’m talking about niche beauty products that feel extra special and chic due to their under-the-radar nature.
I, like many other beauty editors, tend to shop for hidden gems at Blue Mercury, as it carries a wide range of smaller, independent, and international brands. Seeing as Blue Mercury is holding a sitewide sale, there’s no better time to stock up on cool, insider items. Here are the details: From now through June 23, take 20% off $200 or more, 25% off $500 or more, and 30% off $1000 or more. Ahead, see my editor-curated shopping cart. These products may not get as much online attention as others, but I think they should.
Obvious
Une Vanille Eau de Parfum
Unlike traditional vanilla perfumes, which can be simple and sugary sweet, this one is deep, dark, and sultry thanks to notes of black vanilla, tonka bean, and clean-sourced musks. Incredible scent aside, I love breaking up the monotony of my vanity with this niche perfume in its chic bottle.
Kjaer Weis
Invisible Touch Concealer
Kjaer Weis is a Danish beauty brand that focuses on clean, organic formulations. While this concealer hasn’t gone viral on Instagram or TikTok, it’s well-loved by editors and makeup artists alike. That’s because it covers breakouts, brightens dark circles, and even doubles as an eye shadow primer—all the while providing a clean, natural-looking finish.
Costa Brazil
Sol Sunlight Body Oil
Trust me when I say I’ll be using this glow-boosting Brazilian body oil all summer. It’s a combination of kaya, cacay, babassu, açaí, and bacuri butter, and as such, it’s full of antioxidants, omegas, and vitamins. The luxe formula sinks into the skin and offers a smoothing and softening effect. It also leaves a golden, sun-kissed glow behind.
Sunday II Sunday
Soothe Me Dry Scalp Relief Serum
If you deal with scalp dryness or irritation, this serum is your solution. It contains a bio-marine active, peppermint, and Himalayan mushroom complex to banish flakes, soothe itchiness, hydrate dryness, and reduce irritation.
Vacation
Home Resort Candle Set
Vacation’s delightful, ’80s-inspired sunscreens get all the (deserved) hype, but the brand’s fragranced candles are so kitschy and collectible. I love all of them, but Lobby and Pool Boy are my favorite; they make my living room into a lavish five-star resort.
The Beauty Sandwich
Ss01 Secret Sauce
Iván Pol, the creator of the Beauty Sandwich, sculpts the famous faces of celebrities like Sabrina Carpenter and Eiza González. His proprietary “secret sauces” are incredibly effective skin solutions. This one contains essential fatty acids, ceramides, and phytocholesterols for soft, smooth, firm skin.
Moroccanoil
Hand Wash Spa Du Maroc
This luxurious hand wash makes my bathroom feel so sophisticated. It smells incredible (like an expensive hotel spa), and it leaves my hands feeling soft and smooth thanks to a combination of argan oil and hyaluronic acid.
Alpyn Beauty
Wild Huckleberry Radiance Recovery Peel
Alpyn Beauty is so underrated, especially this product. It’s an at-home exfoliating peel that softens, smooths, and resurfaces the skin. Thanks to the addition of colloidal oatmeal, it also calms and soothes, which makes it suitable for sensitive skin types (like me).
Here’s another rather niche scent I love. It’s a combination of warm vanilla, sustainably harvested sandalwood, and creamy coconut. It’s a smooth, subtle, and altogether sexy scent.
I consider this to be a “nail concealer.” It blurs and smoothes the nail bed for a perfected finish (and trust me, it’s a dream for gel-damaged nails). It also doubles as a nail strengthener.
Canopy
The Canopy Humidifier Starter Set
I call this a “skincare-adjacent” product because while it’s not technically a skincare product, it still offers major skin benefits—think a smooth, plump, hydrated complexion (literally overnight). It hasn’t left my bedside table since I first set it up over a year ago. Read my full review.
