Amazon Prime Day 2025 is officially here. If you’re an Amazon fan, this is the biggest shopping event of the year. This year’s Prime Day shopping frenzy is lasting a full four days. Shop amazing deals for deeply discounted prices starting now through July 11th. At Who What Wear, we’re here to make your shopping experience as seamless as possible, so we’ve curated the best deals and highlighted the top products for your shopping pleasure.
As a shopping editor, I spend a lot of time browsing through these digital aisles. It’s no secret Amazon has an extensive selection of super-cute swimwear and everyday intimates, so you know I had to point out some top-tier deals from each. Keep scrolling to find some seriously great Amazon Prime Day swimwear and intimates deals.
Shop Best Amazon Prime Day Swimwear Deals
seamoly
High Leg Bathing Suit Set
MIKETAI
Deep V Neck Two Piece Bikini Set
This one comes in so many pretty color ways.
Tommy Hilfiger
Classic V-Neck One Piece Swimsuit
I love this shade of blue.
NAFLEAP
One Shoulder Cutout Bikini Set
ZAFUL
Metal Ring Decor Bandeau Bikini Set
The hardware details are everything.
Eomenie
One Piece Swimsuit
The navy has a classic look to it.
Summer Mae
Plus-Sized Shell Stitched Two-Piece High-Waist Bathing Suit
Love the contrast stitching.
Rajputana
Bikini Set with Front Tie Knot
You really can’t go wrong with the tie-knot styles
ZAFUL
Self Tie Back Two Piece Bathing Suit
I’m all about a subtle shimmer.
Vivola
Scalloped Edge Bathing Suit
The scalloped design is darling.
TASHEHE
Color Block Bikini Set
Shop The Best Amazon Prime Day Intimates Deals
Vanity Fair
Flattering Lace Panties
HOHOCHIN
High Waisted Tummy Control Seamless Underwear
A great neutral multipack.
Simone Perele
Delice Demi Cup Bra
Maidenform
Pure Comfort Soft Support Wireless, Lace Bralette
I’m a big fan of the wireless bra.
Simone Perele
Delice Bikini Panty
Vanity Fair
Full Figure Front Closure Bra
The front closure is a nice touch.
Bali
Modern Seamless Underwear
Sth Big
Seamless Underwear
If you prefer all black undies, try these.
Curvy Couture
Sexy Sheer Mesh Plus Size Full Coverage Bra
The sheer, mesh is trending.
ANDELINA
Seamless Bralette and Thong Set
This seamless set is going to be so versatile in your wardrobe.
Sth Big
High Cut Cheeky Seamless Underwear 6 Pack
Honestly, this 6-Pack is such a great deal.
Why Trust Us?
At Who What Wear, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.
We regularly try pieces ourselves, including everything from best-selling jeans to designer shoes, speak to external experts and fashion insiders, and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.
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