H&M Is Backing These 5 Key Knitwear Trends For Autumn

The first sign of autumn isn’t always the changing leaves or the sudden chill in the air—it’s that instinctive pull towards knitwear. For me, that means reaching for my favourite H&M turtleneck jumper I first bought back in 2018. Seven years on, it’s still in perfect condition, and a piece I return to year after year. If that isn’t proof of the brand’s knack for getting knitwear right, I don’t know what is.

This year, It’s clear that H&M is leaning into designs that don’t just fill a gap in your wardrobe, but genuinely shape its autumn identity. Collared knits are everywhere, offering a sleek alternative to shirting and adding a preppy feel to autumn looks. Argyle has also returned, refreshed in modern palettes that make the pattern feel playful yet nostalgic. Cardigans are having a moment too—but in an elevated way—cinched at the waist or finished with considered details like gleaming gold buttons and subtle embellishments that give them a polished edge. And of course, no knitwear season is complete without the chunky classics—oversized jumpers that balance comfort with impact, ready to be thrown over everything from denim to slip skirts.