Best Selling Products

Best Aestura Products, According to a Beauty Editor


Say what you will about K-beauty skincare, nothing changes the fact that it flipped the skincare industry on its head—encouraging us to ditch stripping formulas in favour of products that prioritise long-term skin health and barrier repair. But silky formulas and glowing skin aside, I’ll be the first to attest to the fact that the world of Korean skincare can be just as confusing as it is exciting.

As someone who grew up using Korean skincare and now gets to test beauty products for a living, I’ve come to the conclusion that all the trending formulas you’re used to seeing on TikTok can’t quite compete with science-backed brands that are well and truly known in the mothership itself: South Korea.