10 Fashion Items to Buy in October

Welcome to 10 Things to Buy, a monthly shopping list that helps you shop smarter by focusing on the 10 key items to add to your cart that month if your wardrobe is in need of a boost. As a Who What Wear editor for the past 11 years, I’ve spent many hours advising people on what to shop for during any given season, so you’re in good hands. Whether you’re shopping for cold weather, warm weather, a vacation, or a wedding, I’m here to offer up the most seasonally appropriate suggestions. Be sure to return at the start of each month for more.

While September kicks off the fall shopping season, by the time October rolls around, it’s become clear what the must-have It items and trends are. It also means they’re starting to sell out. So for this month’s edition of 10 Things to Buy, I put together a list of elegant items that celebrities and fashion people are currently prioritizing, and they’re all primed to be worn with a plethora of pieces that are likely already in your wardrobe. From the J.Crew sweater everyone is losing it over to the heels that Reformation can’t keep in stock, below is your October 2025 shopping list. Don’t let your favorite fall It items sell out before snagging them.