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Confirmed: Rum Raisin Nails Will Be Everywhere This Fall


As soon as fall hits, mauve-y, moody shades become my new neutrals—an unwavering rule for my closet, my makeup bag, and, of course, my manicures. The latter is arguably the easiest to switch up in a snap, as committing to a new nail look doesn’t require a huge overhaul—just a stunning polish and plenty of inspo. Luckily, there’s no shortage of cozy, expensive-looking mani aesthetics to go around, but my heart’s currently set on one deliciously on-trend shade: rum raisin. Experts agree the rich hue will be on everyone’s tips this fall (and beyond), so scroll ahead to stay up to speed.

What Are Rum Raisin Nails?

Rum raisin basically refers to a berry-mauve hue; think of the rich, cinnamon-like wash of color from Clinique’s Black Honey Almost Lipstick or Revlon’s TikTok-viral Super Lustrous Lipstick (which is actually named Rum Raisin!), just on your nails instead of your lips. “It’s very ’90s,” says celebrity nail artist Julie Kandalec, who shares that cool, “grayed-out” mauve-y tones are very much en vogue. Depending on the exact shade you choose, the overall nail look can read slightly more purple, gray, or brown, but those deep, cool tones are the crucial factors.

Why Are They Trending for Fall 2025?