Best Selling Products

Arket’s Trending Jacket Sold Out So Fast—Now It’s Back


It’s no secret that once autumn arrives, there’s one high-street destination editors consistently turn to for pieces that look far more expensive than they are. Arket has long been the fashion insider’s go-to—not only for its impeccable knitwear and perfectly cut jeans, but also for its exceptional outerwear.

No stranger to a viral moment, Arket has perfected the formula for sell-out success. From its alpaca-blend knit that dominated last winter to its perennially sold-out puffer jackets, the brand consistently turns everyday staples into cult favourites. This season, it’s the Lined Cotton Jacket taking centre stage. The rich chocolate-brown iteration landed last month and has already earned a coveted spot among the Who What Wear UK team’s seasonal favourites. Shopping Editor Florrie Alexander and Junior Branded Content Editor Humaa Hussain have both declared it “the perfect autumn jacket”—and we couldn’t agree more.

Writer and Content Creator Anna Newton wearing Arket’s Lined Cotton Jacket in chocolate brown.

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