Shop H&M’s Highly Anticipated Glenn Martens Collaboration

Glenn Martens—creative director of Y/Project, Diesel, and, as of this year, Maison Margiela—has partnered with H&M for a highly anticipated new collection.

“The H&M Glenn Martens collection transforms best sellers from the H&M archive and signature gestures from Martens’s own design history into new classics, taking shape as manipulated denim, braided and deconstructed knits, delicately printed dresses, wired outerwear, reengineered trench coats, theatrical jewelry, hip-high boots, and shape-shifting bags, all infused with a bit of British heritage style,” the press release shared.

In honor of the launch, Ann-Sofie Johansson, H&M’s creative advisor and head of womenswear design, told me, “Our first inspiration was everything we saw that Glenn did at Y/Project.”

When I asked Martens how he’d describe the collection, he replied, “I’d say fun. It’s very absurd. Bit of jokes. It’s playful. Versatile. It’s adjustable to your personality a bit.” He added that one of his favorite pieces is the shoulder bag. “You can twist it,” he said. “You can completely turn it around and flatten it. It’s a little sculpture.”