Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.
Summer fashion always feels like a fresh chapter—lighter fabrics, brighter moods, and a real sense of playfulness in the air. This year, Gen Z is clearly leading the charge, redefining what it means to dress for the season. Their style feels effortless yet thoughtfully curated, blending nostalgia with modern twists that make every look feel uniquely their own.
There’s an intriguing focus on texture and shine, though not in the traditional sense. Silhouettes are softer and more fluid, with hardware and details that catch the light in unexpected ways. The classic summer color palette has also evolved, introducing a cooler, more calming vibe that feels inspired by nature and open skies.
A notable revival is underway, but it’s far from a straightforward throwback. Instead, vintage elements are being reimagined with fresh energy—pieces once considered dated are now central to the trend conversation, worn with a confidence that makes them feel brand-new. Prints and patterns are bolder, with playful motifs that add personality without being overdone.
Whether embracing shimmer, experimenting with silhouettes, or mixing influences from different eras, Gen Z’s summer wardrobe is a dynamic mood board reflecting individuality and a sense of joy. Below, shop the best six Gen Z summer trends the sub-27 style crowd is all about this season.
One thing you can count on Gen Z to love, year after year, is nostalgia. Whether it’s movies, fashion, or music, beloved classics and retro-inspired items are high up on their rotation. This year, Gen Z is finding time to style items reminiscent of the ’60s and ’70s—miniature gold watches, headscarves, and oversize bug-eyed sunglasses are all on the rotation.
Chloé
Paddington Leather Handbag
Toteme
Striped Monogram Print Scarf
While sheer styles have been trending over the last two to three years, 2025 Gen Z summer fashion is focusing all about the delicate details and romantic silhouettes associated with the see-through style. Think nightgowns, ruffled dresses, and pretty lace skirts, all core summer staples to beat the heat this year (and look good while doing it).
Mango
Ruffled Blouse With Bow Closure
Free People
Madeline Mesh Maxi Slip
Free People
Intimately FP Moon Phase Midi
Urban Outfitters
Remade by UO Sheer Lace Midi Skirt
Fluid, metallic hardware and details are making a bold statement everywhere this summer. From sandals and bikinis to sculptural watches and handbags, the shimmer is impossible to ignore. Gen Z is leaning into a softer, more organic aesthetic—favoring rounded edges and smooth, liquid-like shapes that bring a futuristic yet wearable vibe to their seasonal style.
Christopher Esber
Ruched Orbit Bikini Top
Buh-bye, butter yellow! Gen Z is fully embracing a baby-blue color palette for all their summer wardrobe needs. Whether it’s inspired by clear skies, cool ocean waves, or just a craving for something fresh and serene, this soft hue is dominating everything from flowy dresses to salon manicures. The under-27 crowd is leaning into the calm, dreamy vibe of baby blue, making it the go-to shade for a season defined by lightness and ease.
Mango
Knitted Polo-Neck Sweater
We need not tell you: This season, prints, patterns, and polka dots are going to be everywhere. While you might have gotten a taste of it this spring, these minimalist patterns are going to be the definition of playful-chic summer dressing. Polka dots are on mules and slip dresses, instantly transforming them from boring to something you’d wear to the French Riviera. The same goes for classic gingham prints, elevating any vacation-ready wardrobe to the next level.
Frankies Bikinis
Nick Skimpy Triangle Bikini Top
ZARA
Satin Effect Polka Dot Sandals
Reformation
Petra Linen Low Rise Pedal Pusher Pant
Speaking of comebacks—flare jeans are back in a big way, and Gen Z is leading the charge. While bootcut jeans have been slowly replacing ultra-wide-leg styles, it wasn’t until Addison Rae’s “Headphones On” music video that I took notice. Think low-waisted silhouettes with dramatic hems, often paired with baby tees or halters, for a casual It-girl look.
Gap
High Rise ’70s Flare Jeans
Free People
We the Free Jayde Flare Jeans
Madewell
Flea Market Flare Jeans
