The Top 7 Trends Londoners Are Embracing This Summer

I’ll admit, typically when summer rolls around, knowing about the latest trends are not high on my list of priorities. As someone who gravitates towards the knitwear and jeans outfits of colder months, my number one thought once the temperatures rise is how to stay cool and comfortable in sticky city summers—and still be prepared for the blasting AC whenever I step foot inside. But over the past month, I’ve spotted more and more of my fellow Londoners embracing trends that have caught my eye for both style and practicality reasons. Win-win.

Effortlessly cool, timeless yet fresh, these recurring summer trends perfectly capture the London fashion sensibility, yet would undoubtedly earn a place in your suitcase for the next getaway, too. Many of the top trends Londoners are embracing this season are based around colour and print—vintage-inspired styles like pinstripes and polka dots are high on the summer staples list, as are more muted tones, with brown coming out as a top contender for this season. Then there’s the perfect hint of nostalgia, with silk-scarves-as-tops jumping out of the Nineties and into 2025. Bohemia is having a moment too, but with more of an elevated spin than the crochet tops and embellished headpieces that dominated the early Noughtes Glastonbury and Coachella scene. Instead, think of Isabel Marant and Chloé — floaty, ethereal dresses and tops balanced with suede, studded accessories.